Sony Corporation has reported that it made a loss of JPY 98.9 billion (USD 1.04 billion) in the financial year to the end of March 31, 2009. The Game segment saw the biggest decrease in sales year-on-year, down 18 per cent to JPY 1.05 trillion (USD 10.7 billion), with the currency fluctuation and decrease in unit sales of the PlayStation 2 cited.
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Q&A with Andrew House, President of SCEE... At E3, Sony impressed attendees with its new PSPgo and Motion Sensor hardware, plus a raft of new software. And now new SCEE boss Andrew House tells Michael French that he plans to back that all up with a renewed focus on network games…
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At least that's what John Koller, head of marketing for Sony Computer Entertainment of America, told VG247 earlier this week. "We had our largest sales year ever last year, and we'd look to go about 10-15 percent north of that this year," Koller said of the PSP, citing the upcoming software packs and software lineup as reason for his confidence. Continuing, Koller noted, "We also had our best sales year for PS3 last year and we'll look to go north of that by a similar percentage."
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According to Nikkei, Sony's expected to announce an operating loss of US $1.1 billion t(�100 billion) for 2007-2008. The first loss in 14 years and second since Sony was founded in 1958. Loses could even be double the expected number, Nikkei reported. This comes as Sony said it would have to cut 16,000 jobs. Sony had originally forecast a profit of 200 billion yen for 2007-2008.
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A week and a half after reaching the million player mark, Sony Online Entertainment's Free Realms has gone and doubled it. The player population of Free Realms continues to grow at a ridiculous rate, hitting the two million player milestone within a month of the game's official launch. According to SOE, the game is a big hit with its target audience, with 75% of its registrants under age 17 and 46% under 13.
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