The charge for admission into the Wii Fit club will be $90. We've confirmed with various local GameStops that the game is listed in its system for $90. Pre-orders are being offered for $10 instead of the regular $5.
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Michael Pachter reveals that he's "learned that Nintendo of America intends to support the Wii Fit launch with the biggest marketing campaign in its history." It suggests to me that the marketing will be broad-based and mainstream, meaning beyond the normal online and game magazine ads. My guess is we will see advertising on TV during American Idol, Oprah, etc. as opposed to ads on MTV during Punk'd.
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Apart from its entertaining balance games (comprising just a quarter of the package), which are accurately responsive and limited-but-fun, rating Wii Fit would be like rating the act of physical exercise itself. But as non-games go, this one is well constructed – and the Balance Board is a solid piece of kit. More important, though, it’s a motivational system for the good of your body. Just don’t forget to close the blinds.
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Nintendo Co. (7974) has sold 1 million copies of its Wii Fit exercise software as of Jan. 6, a little more than a month since the title's Dec. 1 release.
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According to independent market research group GfK Retail and Technology Australia, the game has sold over 520,000 copies in its one year on sale.
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