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Wii Fit (Wii)
N. Planning 'Biggest Ever' Marketing for Wii Fit

GameDaily - March 20, 2008


Submitted by Just_Ben (6) at 8:53AM PST on March 21, 2008


Michael Pachter reveals that he's "learned that Nintendo of America intends to support the Wii Fit launch with the biggest marketing campaign in its history." It suggests to me that the marketing will be broad-based and mainstream, meaning beyond the normal online and game magazine ads. My guess is we will see advertising on TV during American Idol, Oprah, etc. as opposed to ads on MTV during Punk'd.