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Pachter: Wii Fit Can Sell 4 Million in US in 2008
Pachter: Wii Fit Can Sell 4 Million in US in 2008
next-gen.biz - April 2, 2008
Submitted by Mushashi (26) at 1:34AM PST on April 2, 2008
A record-breaking $40 million marketing budget can help Nintendo sell four million copies of Wii Fit in the US during 2008, according to Wedbush Morgan analyst Michael Pachter. "Wii Fit will sell 3 million to 4 million in the US if they market aggressively," Pachter told the New York Post.
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Just_Ben posted on Wii Fit (Wii) at 11:29PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@deftangel,
Goes up also, since both game you can only buy once (or do). Bundles only get the game sales down in the begining, and that is something every bundle does (also ms and sony bundles) since you have a game, you don't need to buy one. That eagers out after time, believe me, or just analyze a lot of data. The "weekly" attach rate of the Wii is fine, meaning it know sells as much software as other consoles, considering the install base.
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lstormy10 posted on Wii Fit (Wii) at 6:09PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@deftangel,
Well according to an accidently posted and then removed article on IGN, Skate is coming to Wii and DS, so there is hope that it is one of those games being developed for usage with the Wii Balance Board.
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apujanata posted on Wii Fit (Wii) at 6:01PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@Laoldar,
I have a suspicion that no third party are interested in a measly "10$" profit, not that Nintendo refused them.
I don't think any third party have ever approach Nintendo (or MSFT or SCE) and propose this kind of bundling to them.
I don't have any proof / evidence, hence the bolded words.
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deftangel posted on Wii Fit (Wii) at 5:41PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@Laoldar,
Exactly.
I always thought Nintendo could have 3 separate SKU's of Wii Play with different mini-games on. Then they could sell a "bundle" three times to those who want 4 controllers for parties.
Of course retailers and ebayers could then advertise the Wii-rip off scams as having 35 games or something similar so it's not all bad.
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Laoldar posted on Wii Fit (Wii) at 5:18PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@apujanata,
Wii Play is first party, that's the difference. It's pretty obvious that Wii Play sells because of the Wii remote packed in and Nintendo makes a killing on charging an extra $10 for that software. Why on earth would they want another company to get that money instead?
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apujanata posted on Wii Fit (Wii) at 5:11PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@deftangel,
I have always wondered about this "bundling".
Is there any reason why third party (not just on Wii, but on X360 or PS3) can not do "bundle simple game with wii-mote" thing ? Why should Nintendo (or MSFT or SCE) refuse any such request from third party developer ?
Of course, this mean only $10 price for the game component of the "bundle", but this also happen to Wii Play, and Nintendo are ok with it.
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deftangel posted on Wii Fit (Wii) at 4:56PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@Bobuido,
I think they will. Many "core" gamers enjoyed Wii Sports and I think a fair proportion of those will be intrigued by Wii Fit. Nintendo have promised at least 10 games will support it, I think that makes it a compelling enough proposition to appeal most Wii owners.
And of course Wii Fit itself will bring in a whole new market in itself.
I'd be interested to see what EA could do with Sk8te and the balance board.
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Bobuido posted on Wii Fit (Wii) at 4:36PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@deftangel,
I suppose bundling is cheating...
I still think they'll do well with Wii Fit
I hope they manage to get some other good titles out with balance board support...that would be cool
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deftangel posted on Wii Fit (Wii) at 3:56PM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@Just_Ben,
If you are a third party looking to sell software on the Wii, I think you have to consider the Wii attach rate without Wii Sports or or Wii Play as neither are traditional software sales in the truest sense and nothing they can compete with at any rate. They've a hard enough job competing with Nintendo first party let alone a free game bundled with the controllers (multiple extra Wii-motes being essential for most owners) and a game bundled with the hardware.
I also happen to think 4m is conservative, especially from the normally bullish Pachter.
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Just_Ben posted on Wii Fit (Wii) at 11:19AM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 20082 bids
Bobuido posted on Wii Fit (Wii) at 9:12AM PST on April 2, 2008. RE: Pachter: Wii Fit Can Sell 4 Million in US in 2008@Mushashi,
Looks like Nintendo will beef up their attach rate with Wii Fit
i.e. most of the people who have just bought a Wii + Wii Sports will probably get this
My mum actually spoke to me about Wii Fit and the price she saw in a paper. Pretty sure it's the first time my mum has ever brought up the topic of console gaming! She's played and enjoyed Play and Sports on Wii and is now looking to Fit! The only game I had ever previously seen her play was Tetris on a game watch bought for me!
http://cgi.ebay.com/Rare-Nintendo-Tetris-Game-Watch-Almost-Mint-Working_W0QQitemZ140220421963QQihZ004QQ
1990 ELORG/NINTENDO, ASSEMBLED IN CHINA
That was probably some 18 years ago judging by that E-bay post
Think this will be an awesome weapon in the Nintendo casual arsenal
Plus, who doesn't need to be a bit fitter :)
I know I do!
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Mushashi posted on Wii Fit (Wii) at 1:34AM PST on April 2, 2008. Article: Pachter: Wii Fit Can Sell 4 Million in US in 2008A record-breaking $40 million marketing budget can help Nintendo sell four million copies of Wii Fit in the US during 2008, according to Wedbush Morgan analyst Michael Pachter. "Wii Fit will sell 3 million to 4 million in the US if they market aggressively," Pachter told the New York Post.
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No one interested in a $10 profit? Um, I think you're wrong. After development/production costs, I doubt that many games have a profit margin that high at release. Besides, about 10-20% of a game's retail price goes directly to retailers.