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Sony: No Plans for PS3 Price Drop

GameIndustry - July 11, 2008


Submitted by Sanderson1 (1157) at 10:59PM PST on July 10, 2008


"Sony Computer Entertainment Japan has said that there are no plans to drop the current price of the PlayStation 3. Speaking to investors, chief financial officer Nobuyuki Oneda said the company remains focused on profitability for its games division. "Our strategy is not to sell more quantity for PS3 but to concentrate on profitability" "Our plan is to not reduce the price."