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Wii price to rise for UK trade
Wii price to rise for UK trade
GamesIndustry - March 11, 2009
Submitted by welshbloke (25) at 9:05AM PST on March 11, 2009
Nintendo has said that it is to raise the price of the Wii in the UK due to the depreciation of the pound. The system has a recommended retail price of GBP 179.99 in the region, and with a price hike of around GBP 18 – 20, will put considerable pressure on retailers' margin.
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@PhilHarrision,
I mean for hardware and software related to consoles. I don't think they will raise PS3 prices, if they were in Wii's position yes because Wii has already done what it needed to do regardless of how it does for the rest of this generation.
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PhilHarrision posted on Wii (Wii) at 5:30PM PST on March 11, 2009. RE: Wii price to rise for UK trade@JoSONY mentioned 2 mos ago that they would be increasing prices in UK but never mentioned the PS brand only tvs & music players etc e80,
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@welshbloke,
I can't remember hardware or software ever going up in price later in a generation in the past 25 years, especially years after launch, even if currency values depreciated [in comparison to Yen]. But this will probably only have a small effect on their sales, at least in the short run.
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Also on the Same site:
Nintendo warns software trade prices may also rise
Nintendo has not ruled out a rise in prices for new software releases in the UK, due to the depreciation of the pound.
Although trade prices for titles currently on the market will not change, there is a possibility of new releases being hit with a price hike.
"The final price in the shops is always up to retailers but we will not be increasing the trade price of existing Wii or DS software," offered Nintendo.
"However, the trade prices for new titles yet to be released may rise as a result of the depreciation of the pound."
Wii hardware trade prices are already set to rise in the UK, "due to unprecedented and sustained depreciation of the pound," said Nintendo.
However, the DSi – due for release early next month – and the current DS model, will not be affected, said the company.
"The present exchange rate was taken into consideration when we announced the trade price of DSi to retailers across Europe."
"At this time, we do not expect to have to change the trade price we charge to retailers for the DSi or DS price in the UK in the foreseeable future."
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welshbloke posted on Wii (Wii) at 9:05AM PST on March 11, 2009. Article: Wii price to rise for UK tradeNintendo has said that it is to raise the price of the Wii in the UK due to the depreciation of the pound. The system has a recommended retail price of GBP 179.99 in the region, and with a price hike of around GBP 18 – 20, will put considerable pressure on retailers' margin.
[ Oracle ] [ Level 20 ] [ Rank: 25 ]
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"I don't think any retailer has got the ability to soak up that sort of margin change," he explained. "I think I saw one story that said the supermarkets wouldn't be passing the price point on but I think they will. I don't think any retailer can take that sort of squeeze."