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Industry News
EA predicts longer console cycle, more price cuts

Joystiq - March 13, 2009

Submitted by oznerol (99) at 6:56AM PST on March 13, 2009

According to EA CFO Eric Brown, this console generation still has many years ahead of it and will be longer than console cycles of the past. Elements found in this generation, such as digital distribution channels, still have high potential for growth, Brown said at a Wedbush Morgan Securities conference. We've also ostensibly hit a tech ceiling with this gen, as games consoles are capable of full HD resolution at 60fps, which means there's little need to upgrade to new hardware.