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Sony Appoints new IP Licensor for PlayStation IP

MCVUK - April 6, 2009


Submitted by PhilHarrision (427) at 7:04AM PST on April 6, 2009


MotorStorm alloy wheels, Killzone Zippo lighters, SingStar nail varnish and LittleBigPlanet breeze blocks – all and more could be on the way with SCEE confirming the appointment of Target Entertainment as its consumer product licensing agent for PlayStation software IP. Target will look to take many of Sony Europe's biggest brands to all manner of consumer products including clothes, toys, stationary, housewares and gifts.