Sony Appoints new IP Licensor for PlayStation IP
MCVUK - April 6, 2009
Submitted by PhilHarrision (427) at 7:04AM PST on April 6, 2009
MotorStorm alloy wheels, Killzone Zippo lighters, SingStar nail varnish and LittleBigPlanet breeze blocks – all and more could be on the way with SCEE confirming the appointment of Target Entertainment as its consumer product licensing agent for PlayStation software IP. Target will look to take many of Sony Europe's biggest brands to all manner of consumer products including clothes, toys, stationary, housewares and gifts.