PLAYSTATION 3 (PS3)
Sony's Hirai vows to bring game division back to...
Japan Today - May 29, 2009
Submitted by afsplat (40) at 8:03AM PST on May 29, 2009
Sony Corp’s newly appointed corporate executive officer in charge of game and network businesses, Kazuo Hirai, said Thursday that one of the company’s ‘‘major missions’’ will be to bring its money-losing game division back into profit at an early timing through cost-cutting efforts and expansion of its network services. ‘‘We need to quickly bring our PlayStation business on a break-even level and later to profitability,’’ Hirai, also president of Sony Computer Entertainment Inc, said.