Modern Warfare 2 (Xbox 360)
Activision Raising Prices in the UK for Modern Warfare
VGChartz - July 16, 2009
Submitted by noobie (65) at 2:19PM PST on July 16, 2009
Activision has just sent British retailers the information that Modern Warfare will have the SRP of £54.99 ($90.00). This is a £5.00 ($10) increase from the usual SRP of big games. In an interview with MCV UK Ian Curran, THQ EVP of worldwide publishing, says, "Exchange rates between the Euro and the pound are making it very difficult for publishers to show an acceptable operating margin in the UK."