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Publisher Nintendo Studio Nintendo Genre Minigames Release Date 05/19/08

This future contract pays 1 DKP for each 10,000 units of Wii Fit (Wii) sold in the US in the retail month of June 2008 according to the NPD Group. This retail month runs from June 1, 2008 to July 5, 2008. This contract expires at 11:30 PM PST the day before NPD announces results.

Wii Fit priced for $90 at GameStop - March 24, 2008

Submitted by vGInfidel (30) at 10:33AM PST on March 24, 2008

The charge for admission into the Wii Fit club will be $90. We've confirmed with various local GameStops that the game is listed in its system for $90. Pre-orders are being offered for $10 instead of the regular $5.
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N. Planning 'Biggest Ever' Marketing for Wii Fit

GameDaily - March 20, 2008

Submitted by Just_Ben (6) at 8:53AM PST on March 21, 2008

Michael Pachter reveals that he's "learned that Nintendo of America intends to support the Wii Fit launch with the biggest marketing campaign in its history." It suggests to me that the marketing will be broad-based and mainstream, meaning beyond the normal online and game magazine ads. My guess is we will see advertising on TV during American Idol, Oprah, etc. as opposed to ads on MTV during Punk'd.
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IGN Review : 8.0 (Impressive)

IGN - May 19, 2008

Submitted by apujanata (15) at 12:29AM PST on May 20, 2008

Exercise made fun 7.0 Presentation 5.0 Graphics 6.0 Sound 8.0 Gameplay 9.0 Lasting Appeal More than 40 different challenges and, like any exercise program, you will keep coming back, again and again.
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Wii Fit shortage is a "missed opportunity" warns...

GamesIndustry - June 2, 2008

Submitted by welshbloke (35) at 1:47AM PST on June 2, 2008

Billy Pidgeon, analyst for research firm IDC, has warned Nintendo that its success with the Wii console could backfire if it doesn't work on managing consumer expectation. Shortages of the fitness-based title Wii Fit have been widely reported, but are being felt most keenly in the US, and Wedbush Morgan analyst Michael Pachter believes that Nintendo is shipping four times as many units to Europe to maximise on the profits yielded by the strong Euro.
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Obesity experts condemn Nintendo's Wii 'Fit'...

Dailymail - May 16, 2008

Submitted by apujanata (15) at 12:01AM PST on May 17, 2008

Obesity experts today slammed Nintendo after its Wii Fit game told a 10-year-old girl she was fat. They fear the game could damage children's body image and called on the company to warn parents it is not suitable for their offspring. Nintendo said today it would not be placing a warning on the game.
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